Resources
Resources

B2B Marketing and Sales Resources

No matter if you need a fresh perspective on the industry’s biggest challenges or are looking for specific step-by-step guidance on the best ways to execute your strategy, we invite you to peruse our B2B Marketing and Sales resources. Arm yourself with what it takes to drive real business results.

Featured Resources

A CMO’s Guide to Marketing OrchestrationA CMO’s Guide to Marketing Orchestration

A CMO’s Guide to Marketing Orchestration

Streamline your internal processes to improve efficiency and faster time to market with Marketing Orchestration.
Guide
Guide: From Data to DealsGuide: From Data to Deals

Guide: From Data to Deals

Master the art of leveraging intent data to deeply understand prospects, deliver personalized experiences, and close more deals with precision.
Guide
Guide: Selling to the CollectiveGuide: Selling to the Collective

Guide: Selling to the Collective

Learn how to understand and influence diverse decision-makers, ensuring your strategies stay competitive in today's fast-paced market.
Guide
 
A CMO’s Guide to Marketing OrchestrationA CMO’s Guide to Marketing Orchestration

A CMO’s Guide to Marketing Orchestration

Streamline your internal processes to improve efficiency and faster time to market with Marketing Orchestration.
Guide
Guide: From Data to DealsGuide: From Data to Deals

Guide: From Data to Deals

Master the art of leveraging intent data to deeply understand prospects, deliver personalized experiences, and close more deals with precision.
Guide
Guide: Selling to the CollectiveGuide: Selling to the Collective

Guide: Selling to the Collective

Learn how to understand and influence diverse decision-makers, ensuring your strategies stay competitive in today's fast-paced market.
Guide
Guide: Mastering B2B Marketing ContentGuide: Mastering B2B Marketing Content

Guide: Mastering B2B Marketing Content

Revamp your content strategy with insights and practical tips—navigate content audits, competitive analysis, and optimization to stay ahead and drive impactful results.
Guide
Workbook: A Playbook for Building Predictable PipelineWorkbook: A Playbook for Building Predictable Pipeline

Workbook: A Playbook for Building Predictable Pipeline

Dive into the foundational elements of creating a predictable pipeline and hitting revenue goals within your organization.
Workbook
Infographic: How to Prioritize Feedback for ChangeInfographic: How to Prioritize Feedback for Change

Infographic: How to Prioritize Feedback for Change

Discover how to get the most out of your employees' feedback and the 5 critical checkpoints to ensuring a successful change management transition.
Infographic
Guide: Fueling Growth Through ChangeGuide: Fueling Growth Through Change

Guide: Fueling Growth Through Change

Master your next change management initiative by exploring processes, key elements, success metrics, and the importance of communication and feedback to kickstart your journey.
Guide
Guide: B2B Marketer’s Quick Start Guide to MarTech and Sales ToolsGuide: B2B Marketer’s Quick Start Guide to MarTech and Sales Tools

Guide: B2B Marketer’s Quick Start Guide to MarTech and Sales Tools

Explore four distinct tool categories capable of revolutionizing how your teams engage the right prospects and customers.
Guide
Guide: Winning the Inbox BattleGuide: Winning the Inbox Battle

Guide: Winning the Inbox Battle

Navigate the complex world of email deliverability by adopting a comprehensive approach to boost inbox placement and elevate your email marketing effectiveness.
Guide
Guide: Sales Enablement Best PracticesGuide: Sales Enablement Best Practices

Guide: Sales Enablement Best Practices

A comprehensive, actionable guide to boost sales performance with an effective sales enablement strategy.
Guide
Guide: From Customers to AdvocatesGuide: From Customers to Advocates

Guide: From Customers to Advocates

Adapt to market changes and achieve revenue goals by embracing customer-led marketing strategies.
Guide
Playbook: Modernizing Your Healthcare Marketing MessagingPlaybook: Modernizing Your Healthcare Marketing Messaging

Playbook: Modernizing Your Healthcare Marketing Messaging

Compete in today’s evolving healthcare industry by creating effective messaging that resonates with your target audience.
Guide