Sales Pipeline Radio Epi. 367 – Matt Heinz & Kerry Cunningham
Don’t miss an episode! Subscribe at Sales Pipeline Radio or listen live Thursdays at 11:30 PT |12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also on demand).
The show is about 20 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales and marketing professionals.
Watch and/or listen to “Insights from the 2024 Buyer Experience Report” with my guest is Kerry Cunningham, Head of Research and Thought Leadership at 6sense.
A few takeaways:
- The surprising shifts in buyer engagement and the critical moments that influence buying decisions.
- How to rethink the sales pipeline in the age of AI and optimize interactions to match today’s complex buying processes.
- Insights into aligning sales and marketing motions to ensure you’re not just building pipeline, but preparing for long-term growth.
- The role of intent signals and how they can be leveraged to create meaningful connections with potential customers.
Read the Full Transcript HERE.