Using ChatGPT for marketing Mixed Methods Analysis

Summary

In this video, I will walk through how to use ChatGPT to conduct easy qualitative and mixed methods data analysis. Stop missing out on all of the context available in your qualitative data fields. There is a gold mine of information there, and now you can analyze it at scale.

By Tom Swanson, Engagement Manager at Heinz Marketing

Marketers love quantifying things, but what about the qualitative data? Things got a lot easier to analyze when GenAI came onto the scene. I will show you how to use ChatGPT to build some data visualizations, conduct deeper analysis in qualitative data and connect that to quantitative. Happy analysis!

If you want to dig deeper into AI and marketing, here are a few helpful posts:

• Harnessing AI: Heinz Marketing’s Values-Driven Approach

• Why B2B Companies Must Prioritize AI Ethics and Risk Management

• Over-Reliance on AI Tools in Business Pt. 2 Strategies for Mitigation and Prevention

Let us know if you want to have a free brainstorm.