B2B Reads: Untapped Power of Cold Calling, Overwhelmed by Process, LinkedIn Strategy and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Overwhelmed by Process By Tiffani Bova
Choosing to overlook the impact of bad processes—and that’s exactly what it is, a choice—leads to missed revenue opportunities, dissatisfied employees, and angry customers. Change management begins with the leadership.  Read on for the first question you need to ask.

ChatGPT can see, hear, and speak now — here’s how to make the best of it – By Briana Brownell
OpenAI, in mid-January opened up a bunch of new ways to interact with ChatGPT. Now, the AI chatbot can not only read what you write but see the pictures you upload and hear the words you say—and even speak back.

12 Killer B2B Marketing Strategies To Try In 2024 By Rebekah Carter
Take a look at the best B2B marketing strategies companies should be investing in right now, based on the emerging trends of the landscape.

How To Create A Solid B2B LinkedIn Marketing Strategy By Blessilda Eval
In this guide, explore the benefits of having a B2B LinkedIn marketing strategy, how to create your own strategy, and tips and best practices for marketing success.

Reimagining B2b Sales Strategies: The Untapped Power Of Cold Calling By Rabbi It
Cold calling remains a potent force in the B2B sales strategy, irrespective of the naysayers. A well-executed cold calling campaign can yield a significant influx of high-quality leads, and a personalized touch ensures a memorable customer experience. In a vast ocean of digital noise, the potential of cold calling remains untapped, making it a valuable consideration for businesses aiming to reimagine their B2B sales strategy.

3 ways to engage B2B buyers pre-deal By Sarah C. Weiss
Get on B2B buyers’ radars earlier through relevant content experiences, customer stories and strategic event participation. This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence.