MarTech Moment: SoundGTM

Summary

This MarTech Moment post features SoundGTM. The platform that allows companies to leverage a network of referral partners to drive leads, meetings, and deals, reducing the cost and effort of building such a network themselves.

In this week’s MarTech Moment, we are featuring SoundGTM. A friend and past client, Jenn Steele founded the company with Kevin Boehm within the past year.

 

SoundGTM is a platform that connects companies with go-to-market professionals on a pay-for-results basis, helping businesses generate more pipeline efficiently. It allows companies to leverage a network of referral partners to drive leads, meetings, and deals, reducing the cost and effort of building such a network themselves.

The main gist of the platform is a B2B referral marketplace connecting high-growth companies with skilled go-to-market professionals.

Main Solutions

SoundGTM offers three main solutions, depending on your goals and how you want to use the platform.

• For Companies: A pain-free demand generation channel to increase revenue and lower cost per lead.
• For Referral Partners: Make money by using the skills and network you already have. Find, sign up for, and work offers from a network of companies.
• For Communities: Elevate the personal and professional brands of your community members by connecting them with consistent, real-time opportunities.
  • Benefits for Community Members:
    • Find opportunities to make money as a referral partner
    • Gain transparent, real-time access to lead and payment status
    • Easily track multiple referral partnerships in a single platform
  • Benefits for Community Owners:
    • Support community members
    • Increase community engagement and loyalty
    • Get revenue from community members’ efforts

 

How Does it Work?

It’s really easy to get started with SoundGTM (we’ve done it ourselves!).

1. Sign up: Create an account and manage permissions for your team.
2. Integrate your business tools: Set up integrations with your MAP, CRM, and other tools (including more than 2,000 through Zapier) to easily track referral partner actions and only pay when you’re ready.
3. Set up your offers: Decide what you want (meetings, signups, closed deals) and how you’ll pay for results. You can even upload ad copy, sales collateral, and other files to enable your referral partners.
4. Connect with referral partners: Select the referral partners you want, or just share your offers with our marketplace and allow partners to self-select. If you don’t find the partners you want, we’ll give you a hand.
5. Get pipeline & revenue: Otherwise known as “the fun part.” We’ll help ensure that your referral partners know about offers and get excited to work for you.

In Summary

With SoundGTM, marketing leaders and partnership teams can maximize external pipeline generation and access top-tier introductions on a pay-per-success basis. By offering access to a marketplace of experienced go-to-market professionals, a robust payments infrastructure, and seamless integration with existing sales and marketing infrastructure, SoundGTM empowers B2B companies to scale their sales efforts and tap into new markets. Jenn Steele, CEO and Co-founder says “Our platform addresses the unique challenges startups face in efficiently generating pipeline and revenue – challenges I’ve faced first-hand as a marketing leader and CEO. With SoundGTM, these companies accelerate their growth and achieve their business objectives by accessing a marketplace of proven freelance salespeople and executives.”

Check out their website to learn more and schedule a demo!

We’d love to hear from you! Reach out for a free 30 minute consultation – acceleration@heinzmarketing.com.