Driving B2B Innovation and Growth: A Fireside Chat with Tiffani Bova
Sheena McKinney
Summary
Ready to embrace the messiness of sales? Get back to the basics? As Matt has famously stated, entrepreneurship is exciting, terrifying, and sometimes like chewing on glass. The challenges are largely the same whether you're a start up or enterprise giant. But how can we make GTM easy and effective when simplicity is not the goal?
By Sheena McKinney, Business Operations & Marketing Assistant at Heinz Marketing
If you’ve been around at all, you know of industry icon, Tiffani Bova, now the Global Growth and Innovation Evangelist at Salesforce, and renowned thought leader in customer growth and business innovation as well as a two-time Wall Street Journal bestselling author.
Tiffani joined us recently at our latest Inner Circle gathering and demonstrated perfectly her values of relationship and fruitful conversations.
Did you know her latest book, The Experience Mindset is basically a sequel (Growth Path #11) to her first one, Growth IQ (Growth Paths 1-10)?
She confessed she inadvertently left out the areas of a strong culture of innovation, resiliency, responsiveness, happy customers, etc.
We had a GREAT conversation. Tiffani brought so much goodness. Here’s a bit of what you missed:
- The importance of creating content to include various learning styles, across various mediums
- How to remain curious and keep learning fresh
- Where to start if you own Sales or Marketing or both when it comes to growth
- Why it’s crucial to create a plan for when leads are “thrown over the fence” and how to keep it agile, and not static
- Why you MUST constantly be finetuning the play (and the part data plays)
- Tips on how to get people to FOLLOW the play
- Why even with truly new GTM motions, we must stay grounded in the basics
- How to utilize tech to get the insights needed to be responsive and able to fine tune
- When and how to use, motivate and fire your A’s (natural high performers) and your B’s (consistent workhorses)
- And so much more!
Would you like to get in the room with experts like Tiffani Bova, Jon Miller, Brent Adamson, Nicole Leffer, April Dunford, Keith Roberts and the like?
Don’t Miss Another Incredible Conversation:
We support our clients’ ongoing work in demand generation and revenue responsible marketing by hosting our Heinz Marketing Inner Circle each month connecting you with today’s top B2B minds, innovators, authors, and more. Let us know if you want to join us next time.
What to Expect:
- A deep dive into trending topics in B2B
- Engaging discussions with industry leaders
- Networking opportunities with peers
- Transparent and collaborative conversations
- Camera or no-camera Zoom Meeting
- No recordings – “must be present to win”
- Zoom/calendar link so you never miss out
Next Heinz Marketing Inner Circle session (always the 2nd Wednesday of the month):
August 14 2024 – 11:00 am PT | 12:00 pm MT | 1:00 pm CT | 2:00 pm ET.
Eric Nehrich, Executive Coach at Too Many Trees and author of “You Have a Choice: Beyond Hard Work, Meaningful Impact“
joins us.
Want to know how to become a client and join the Inner Circle, reach out for a free brainstorm call.
