MarTech Moment: Qualified

Summary

This MarTech Moment post features Qualified, a conversational marketing and sales platform that helps businesses connect with customers in real-time. Qualified is leading the way in transforming visitor engagement into measurable results.

In this week’s MarTech Moment, we are featuring Qualified, a tool that we are in the process of implementing for Heinz Marketing. 

Qualified is a conversational marketing and sales platform that helps businesses engage with their website visitors in real time, offering personalized experiences that drive conversions and boost sales. Co-founded by former Salesforce executives, Qualified integrates seamlessly with Salesforce, making it a powerful tool for companies already using Salesforce. By leveraging Qualified’s capabilities, businesses can transform anonymous website traffic into valuable leads and ultimately, revenue.

Key Features

Qualified offers a wide range of features that cater to the needs of marketing and sales teams. Here’s a breakdown of some of the platform’s key features:

1. Conversational Chatbots: AI-powered chatbots engage visitors based on their behavior and profiles, delivering tailored messages that resonate with individual users. These chatbots can handle common queries, qualify leads, schedule meetings, and even pass conversations to human sales reps when needed, ensuring that every visitor gets the attention they deserve.
2. Targeted Account-Based Marketing (ABM): The ability to recognize and prioritize website visitors from target accounts. This ABM functionality allows businesses to deliver personalized experiences to high-value accounts, enhancing engagement with tailored messages and offers. This helps sales teams focus on prospects with the highest potential, improving efficiency and effectiveness.
3. Live Chat and Video Calls: The platform enables real-time interaction through live chat and video calls. Sales reps can instantly connect with website visitors, answer their questions, and provide personalized demos, significantly shortening the sales cycle. These real-time conversations help build trust and rapport with prospects, increasing the chances of conversion.
4. Advanced Visitor Intelligence: Detailed insights into website visitors, including their company, industry, behavior on the site, and more. This visitor intelligence allows sales teams to tailor their approach based on real-time data, making conversations more relevant and impactful. Understanding who is visiting the website and what they are interested in enables more effective targeting and messaging.
5. Salesforce Integration: Designed with Salesforce users in mind, Qualified offers seamless integration with Salesforce CRM. This integration allows for automatic syncing of lead data, enabling sales and marketing teams to track interactions, update contact records, and follow up on leads without manual data entry. The smooth flow of information between Qualified and Salesforce ensures that sales teams have up-to-date information, facilitating efficient follow-ups.
6. Meeting Scheduling: Streamline the process of booking meetings with prospects. The platform can automatically set up appointments based on the availability of sales reps, reducing the back-and-forth typically associated with scheduling. This feature makes it easy for prospects to connect with sales teams at their convenience.
7. Customizable Playbooks: Users can create custom playbooks that guide conversations based on specific visitor behavior or attributes. These playbooks help sales reps deliver consistent and personalized messaging, enhancing the overall visitor experience. Customizable playbooks ensure that sales and marketing strategies align, improving overall campaign effectiveness.

 

Who is Qualified For?

Qualified is ideal for B2B companies that rely on their website as a primary source of lead generation and customer engagement. It seems it would be particularly well-suited for:

1. ABM Practitioners: Businesses focusing on account-based marketing can benefit from Qualified’s ability to recognize and engage target accounts, delivering personalized experiences that resonate with key stakeholders.
2. Sales and Marketing Teams: Organizations looking to enhance collaboration between sales and marketing departments will appreciate Qualified’s capabilities in providing shared insights and tools that improve the lead-handling process.
3. Salesforce Users: Companies already using Salesforce will find Qualified’s seamless integration invaluable for aligning marketing and sales efforts, ensuring data consistency, and optimizing lead management.
4. High-Traffic Websites: Companies with a significant volume of website traffic can use Qualified to engage visitors effectively, reducing bounce rates and increasing conversion rates through personalized, real-time interactions.

In Summary

Qualified is revolutionizing the way businesses engage with their website visitors. By providing real-time, personalized experiences through advanced chatbots, live chat, and video calls, Qualified helps B2B companies turn anonymous website traffic into valuable sales opportunities. With features like targeted ABM, advanced visitor intelligence, and seamless Salesforce integration, Qualified is a powerful tool for businesses looking to boost their marketing and sales efforts. If your company values personalized customer engagement and efficient lead conversion, Qualified is a solution worth considering. Visit their website to learn more and schedule a demo!

We’d love to hear from you! Reach out for a free 30 minute consultation – acceleration@heinzmarketing.com.