Defining Market Insights and Why it Matters

Summary

Defining market insights with some descriptions and examples. What is an insight and how does it differ from an observation?

Market insights are crucial, but what we call insights are often just observations.  To really make the best decisions, you need to be clear on what an insight is, what it does for you, and how to generate them.

To start, let’s get a common definition on what an insight is and what it does… and why it matters.