B2B Reads: Video as Your Marketing Powerhouse, The Urgent AI Imperative for B2B Sales, Digital Sales Rooms and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

B2B Marketing Team Structure: Essential Roles and Their Responsibilities By Linh Khanh
The right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. In this article, learn the essential roles in a B2B marketing team structure and their responsibilities.

8 Things to Look for in a B2B Marketing Agency  By Susie Kelley
Choosing the right  marketing agency is tricky. Yet, finding the right partner  to support your growth has never been more critical in today’s competitive landscape.  This article is healthcare and SaaS focused but the principles apply for all sectors.

The Urgent AI Imperative for B2B Sales By David H. Deans
The recent Gartner research studies have shed light on critical trends and insights that will shape the future of all organizations. The most successful B2B sales leaders will be those who balance innovation with execution, technology with human touch, and transformation with consistent high performance.

Digital Sales Rooms in B2B: More Business, Less Effort By Ralf H. KOMOR
How digital sales rooms combine AI, hyper-personalization and interactivity to redefine B2B sales. Digital Sales Rooms are revolutionizing B2B sales. Find out how these tools drive data-driven growth and optimize the customer journey.

Why Video is the New Powerhouse of B2B Marketing By TekSof
Among the arsenal of modern marketing tools, video has emerged as a powerhouse that is not only reshaping how companies communicate but also how they build trust, educate their audiences, and achieve measurable results.

Want to brainstorm? Get in touch.