B2B Reads: Ten 2024 Predictions, Shorten B2B Sales Cycle, Stand out in the B2B Crowd in 2024 and more!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

10 Predictions for AI and Marketing in 2024 by Tahnee Perry
And How You Can Harness AI to Drive Impact and Engagement

Magic Quadrant for Collaborative Work Management By Nikos Drakos, Joe Mariano, Lacy Lei
Gartner published a Magic Quadrant on work management solutions this week, here’s the report.

Is Marketing Becoming More Complex? By MarketinCharts
Important insights from a survey of 355 marketing and media strategy decision-makers at midsize to large US brands.  The results may surprise you.

6 Winning Strategies to Shorten Your B2B Sales Cycle By Brian Hicks
Struggling with a long sales cycle? Learn how to close deals faster with these strategies.

2024: Expect a B2B ‘Thrill Ride’ of Highs and Lows By Paul Demery 
Forrester Research advises in a recent report that companies investing in data, AI, and channel partner collaboration will endure — and even find exhilarating — a wild ride ahead caused by new technologies and increasingly demanding buyers.

How to Stand Out From the Crowd: Five B2B Marketing Trends for 2024 Posted by Kiri Craig
B2B marketers everywhere will recognize that success often comes down to the finest of margins and brand recognition can mean closing the gap between a new business win and being passed over.

How to Acquire More B2B Customers in 2024 By Andrea Duffy-Cabana
To get more prospects in the pipeline, B2B marketers should focus more on social media in top-of-funnel marketing, try non-brand search marketing, and provide a more helpful online customer experience, writes Andrea Duffy-Cabana, senior director of paid media at Anteriad.