B2B Reads: SEO in the AI Era, 2025 Budget Insights, 6 Cross-Sell Metrics to Track and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

SEO in the AI Era: 3 Ways to Adapt Your Strategy (and get AI to mention your brand) By Andy Crestodina
No channel is more directly impacted by AI than search. The conversation is everywhere. The future is unclear. Today, we explore the big topic: AI and the disruption of search marketing. Really, there are several big topics here. But mostly it comes down to these three big disruptions, each requiring a different adaptation.

Succeeding with People: A Game-Changer in B2B Sales By Andy Springer
In this article, learn strategies top performers use to excel in people interactions and how your sales team can incorporate them to drive success. While other skills remain essential, mastering this aspect could be the key to elevating performance to the next level.

B2B Go-To-Market Budgets Will Continue To Be Tight In 2025: Here’s What Marketing And Sales Operations Leaders Need To Do About It By Ross Graber
Navigating tight budgets shouldn’t mean sacrificing go-to-market excellence. Operations teams can use a series of smart investments, well-placed experiments, and targeted cuts to power your organization’s growth and create lasting customer value.

Why a Purpose-Driven Marketing Strategy Matters in B2B by Kellie Walenciak
In a space where long-term relationships and trust are critical, purpose-driven marketing can be the differentiator that sets your brand apart. It’s not just about doing business—it’s about making an impact, and that’s something clients and partners will always remember.

6 Cross-Sell Metrics Every B2B Sales Leader Should Track By Bigtincan Marketing
As a sales leader at a multi-product B2B business, it’s your responsibility to know these six cross-sell metrics — and key personas — in order to allocate limited resources wisely.to maximize the return on your limited resources and keep the sales team as productive as possible in tight times.

 

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