B2B Reads: RevOps as a New Driver for Growth, 2025 Predictions, 5 Fundamental Truths to Win & Grow (and More!)

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Is RevOps the new driver for B2B growth? By Deloitte Digital
As today’s sales leaders seek to drive revenue growth by working and serving customers more efficiently, it is more important than ever to deploy the right GTM strategies and models that focus on the end-to-end buyer journey and eliminate siloed operations and redundancies. Dive in to the research report and learn how a firmly established and consistent RevOps-oriented GTM approach can help make that happen.

Five Fundamental Truths: How B2B Winners Keep Growing By Candace Lun Plotkin, Jennifer Stanley, and Liz Harrison with Víctor García de la Torre
Recent research shows trends over the past several years have now crystallized into five fundamental truths about success in B2B sales and how these truths are experienced across three different archetypes of decision makers: adapters, innovators, and seekers.

Sales and Marketing Collaboration: A Recipe for B2B Success By Zsofia Raffa
The synergy between Sales and Marketing is the secret ingredient to accelerated success. By breaking down silos and fostering collaboration, businesses can create a high-performance engine that drives revenue growth and customer satisfaction.

The Future of B2B Sales: Trends and Predictions for 2025 By Bigly Sales
This article explores the key trends and predictions that will shape the future of B2B sales, offering insights into what businesses can expect and how they can prepare for the road ahead.

3 Ways AI Brings You Better B2B Marketing Solutions By Megan Cohn
How can you make AI work for you? Start small and focus on areas where it can provide the most significant impact. AI promises to make the B2B marketer’s life easier. But how? Here are 3 steps to get started.

Want to brainstorm? Get in touch.