B2B Reads: Dealing with Budget Cuts, Integrating Short-Form Video for B2B, When Automation Goes too Far and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Do marketing budget cuts make B2B sales cycles grow longer? By Frank Strong, MA, MBA
When stories about budget cuts start trending, it’s only a matter of time before the stories about B2B sales cycles growing longer also emerge. Do you know what happens when the B2B marketing budget gets cut? Expectations for results go up. It’s like a bad dad joke – except the punchline is real. And the board of directors has already clawed-back B2B marketing’s allotment of humor for the year.

5 Strategies for Building a Content Engine & Effective B2B Marketing By The GrowthMatch Team
Considering the self-service environment, read on to explore the importance of content in today’s B2B environment, the challenges of building a content engine in-house, and how businesses can effectively use content to engage prospects and drive growth.

The Unseen Culprit Behind Slumping B2B Sales: Has Automation Gone Too Far By Adrian Maynard
Automation can be a valuable tool for streamlining certain tasks and freeing up time for more strategic activities. But it’s crucial to recognize its limitations and prioritize the development of essential human skills.

Integrating Short-form Video into Your B2B Marketing Strategy By  Haley Wells
As the landscape of B2B marketing is being transformed by short-form video, it’s critical to understand its benefits, strategic creation and measurement of success.

10 Ways to Generate B2B Sales Leads By Aoife Daly
Read on to explore a wide array of proven methods to generate B2B sales leads. Each strategy is designed to help you connect with potential clients, build relationships, and ultimately drive more sales. Whether you’re looking to scale your efforts through outsourcing or create more organic touchpoints through content marketing and social media, these tactics will provide you with the tools and insights needed to fill your sales pipeline with qualified leads.

Want to brainstorm? Get in touch.