B2B Reads: AI for B2B Sales, AI and B2B Buyer Behavior, B2B Marketing Tools in 2025
Payal Parikh
Summary
Some of our favorite B2B sales and marketing posts from around the web this week.
Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.
Unlocking Profitable B2B Growth Through Gen AI by
This McKinsey article discusses how generative AI can enhance B2B sales by boosting revenue, increasing productivity, and streamlining processes, highlighting seven key use cases across the sales cycle. It emphasizes the importance of a tailored AI strategy to maximize benefits and drive sustainable impact in sales.
AI Agents Will Eat Your Pipeline Or Save It by Chad Holdorf
This article discusses the rapid adoption of AI agents in B2B sales and marketing, noting that while 51% of organizations are exploring their use and 37% are piloting them, only 1% of executives consider their AI implementations mature. It emphasizes that without a solid strategy and clean data, AI agents may not effectively enhance revenue generation.
B2B Buyer Behavior Has Changed In The AI Era by Suhasini Kirloskar
The NASSCOM article examines how artificial intelligence is reshaping the purchasing processes of B2B buyers, leading to more informed and efficient decision-making. It highlights the necessity for sales and marketing professionals to adapt their strategies to effectively engage with these AI-empowered buyers.
AI in B2B Sales: Smarter Leads, Sales & Forecasting by Priya Naha
This article explores how artificial intelligence enhances B2B sales by automating tasks like lead generation and customer engagement, thereby improving efficiency and conversion rates. It emphasizes the importance of ethical AI adoption, ensuring fairness, transparency, and compliance in AI-driven decisions.
The Definitive Guide to B2B Marketing Tools for Growth in 2025 by Dexter
The article provides a comprehensive overview of essential marketing tools for B2B companies, covering areas such as lead generation, customer relationship management, and analytics. It offers practical guidance on selecting tools that align with specific business goals and emphasizes the importance of understanding one’s target audience and marketing funnel.
Have a wonderful weekend and thank you for reading! If you have B2B news sources you rely on we’d love to hear about them. Please share them with us.
