B2B Reads: What marketers need to know about Gen Alpha, 6 Expert Insights to Grow B2B Business in a Difficult Market and more!

Summary

Some of our favorite B2B sales and marketing posts from around the web we found this week.

Every Saturday we summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please email me.

A roadmap for B2B content success: Experimentation, customer expectations and generative AI
Bynder recently sat down with guest speaker Phyllis Davidson, VP principal analyst at Forrester, for an inspiring live session that explored the future of B2B content. She talks about the importance of content in engaging audiences, the role of experimentation, and how AI is (re)shaping the landscape of content creation, orchestration and management. Read the key takeaways, providing actionable insights for marketers who strive to stay ahead in the ever-evolving world of marketing technology

What marketers need to know about Gen Alpha By Chris Kelly
While most marketers are chiefly concerned with how to engage with Gen Z consumers, that focus will soon change as Gen Alpha matures. The fast-growing generation, made up of the under-17 children of millennials and Gen Zers, are already establishing tastes and preferences that could drive their future consumer decisions

Email Marketing List Management Best Practices By Jamie Johnson
This article is for small business owners who want to build and manage email lists for their email marketing campaigns.

Five Ways to Optimize Your Marketing for Prospect Conversion By Mark Bornstein
Marketing goals must evolve from simply generating leads to feed hungry sales teams. In this ever-evolving digital-first world, marketing and sales now share the responsibility of converting prospects into customers, across the entire buying journey. And that means a complete rethinking of how we engage our audiences across every touchpoint.

6 Expert Insights to Grow B2B Business in a Difficult Market by Sara Lebow
Focus on retention, upselling, and cross-selling before pushing back toward acquisition in the long term. Here are six things to keep in mind during that process.

Two-thirds of B2B marketers expect budgets to grow in the next 12 months By Rachel Lawler
Despite the challenging economic environment, a new report from LinkedIn shows many B2B marketers are set for increased budgets, backed by finance peers who have greater faith in their ability to drive revenue.
52% of Digital Marketers Solely Focused on Reach Rather Than ROI By Krystle Vermes
Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing, and search.