B2B Reads: B2B Buyer Personas, Using Video Effectively in Onboarding, Effective Lead Distribution and More

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. This week, we’re focusing on a hot topic in today’s business world: artificial intelligence (A.I) in sales and marketing.

Improve Demand Generation With B2B Buyer Personas by Gaurav Roy
In the captivating realm of marketing, where ideas and brands come to life, one truth shines through: marketing is a people-focused process. And, you need B2B buyer personas to understand them.

Treating Your Data As A Product: Layering Product-Led Growth On A Tech Stack by Sam Richard
Product-led growth (PLG) thrives on data. Read about some data horror stories as well as advice to businesses to get your CRM mapped to exactly what your product needs.

How to Effectively Use Videos in User Onboarding by khoshant
Read for an exploration of the use of videos in user onboarding and the benefits of leveraging videos. Whether you are an entrepreneur, product manager, or marketer, understanding how to leverage videos can help you streamline onboarding, enhance user engagement, and ultimately drive the adoption of your product or service.

How to Incorporate Contact Tracking into the Prospecting Process By Brandon Kane
understand why contact tracking for sales teams is important and how to started. Brandon has got you covered.

Sales Skills Aren’t the Problem by Colleen Francis
Most sales teams don’t have a sales skill issue. They’re very good at what they do (they hit targets at least 60% of the time). Here’s the real issue they face (short video).

Your Effect and Sales Effectiveness by Anthony Iannarino
Your effect on your clients in the sales process is more important than your ability to deliver the value of your product, service, or solution. No matter your role, your effectiveness should be your number one priority.

Lead Distribution: How to Automate + Optimize Your Process by Amy Copadis
Amy sits down with Nick Persico, Director of Sales at Close, to help us understand exactly what lead distribution is, how it works, and how sales managers can simplify the process to help their reps close more deals.