B2B Reads: 6 Silly Mistakes to Avoid, 6 Sales-Focused Strategies to Try, and How 6 B2B Marketing Leaders Build Trust and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

17 Powerful Techniques to Generate B2B Sales Leads By Nicole Malczan
There are several ways to go about generating sales leads. But since those require a lot of time and effort, your sales funnel will probably remain empty. Nicole gives you the lowdown on the top techniques you can use to generate B2B sales leads for your business.

6 Sales-Focused B2B Client Engagement Strategies for 2024 By Ainsley Muller
The article emphasizes the importance of B2B client engagement strategies that focus on all leads, aiming to boost sales and retain customers and suggests six strategies for enhancing B2B engagement: webinars, content marketing, account-based marketing, lead nurturing, multi-channel strategies, and re-engagement strategies.

6 SILLY B2B Sales Mistakes To Avoid [Video] By Maneesh Konkar
Not a “read”… but a watch/listen.  Let us know if you’d like to see more videos on our weekly B2B Reads post.

How Six B2B Marketing Leaders Build Trust With Buyers By Mark Huber
The best B2B marketers are focused on building trust with their buyers—and there are many, many good ways to build trust. Mark shares how to do it.

Three Ways a Strong Brand Can Help You Master the Long Sales Game By Martha Marchesi
B2B sales cycles are longer than ever. Beefing up your brand identity can help you stay in it to win it.
Read for three steps to build, maintain, and communicate your brand.

Want to brainstorm? Get in touch.