B2B Reads: 39 Crucial B2B Marketing Stats, Humanizing B2B Marketing, 9 Cross-Selling Strategies and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

39 Crucial B2B Marketing Statistics (2024) By Jason
A compilation of some up to date insights from B2B reports around the globe for B2B marketers in this post. Use these insights to upscale your B2B marketing efforts efficiently and know the latest trends to stay ahead of your competition.

Learning From B2C And Humanizing B2B Marketing To Drive Results By Monica Kumar
How B2B brands can embrace consumer tactics to capitalize on fostering these real, human connections with customers to drive better, longer-lasting sales and marketing results.

9 Cross-Selling Strategies for B2B Business By Shahin Hoda
Journey through the nuances of cross-selling, from its foundational principles to its clear differentiation from upselling, and dive deep into nine robust cross-selling strategies backed by real-world examples. With these insights, you are poised to harness the full potential of cross-selling.

Interactive Advertising Is Revolutionizing B2B Engagement By Saurabh Maral
By offering interactive and personalized experiences, enterprises can make a stronger emotional connection, attract valuable insights, and boost their performance. With the technological developments and changes still in place, B2B companies will be able to find success in the interactive advertising realm, thus gaining the interest and trust of target audiences.

Crafting an International B2B Sales Strategy That Works
This article aims to equip readers with actionable insights and a strategic framework to successfully navigate the international B2B sales landscape and drive sustainable growth.

Want to brainstorm? Get in touch.