B2B Reads: 2024 Trends, Marketing Automation Tools, Strategies and more!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

4 Ways B2B Brands Will Differentiate Themselves In 2024 By John Hall
CMOs are under more pressure than ever and are constantly looking for that edge — that value proposition that sets a brand apart from the crowd and builds customer trust and engagement. With that in mind, here are four cutting-edge strategies that are redefining the B2B ecosystem.

2024 B2B Trends: 6 Key Areas for Marketing Success By Andrea Cruz
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts.

The Best 37 Marketing Automation Tools to Use in 2024 by Romana Hoekstra
how to know if your team and your organization are ready for full-fledged marketing automation platforms. Then, instead of just listing tools, we categorize the best digital marketing automation tools by seven of the most common use cases—so you can be more precise in finding the right fit for you.

What are the Best AI and Marketing Automation Tools? By Dan Hughes
To help you get started and pick the right AI tool for your goal, Dan compiled a list of the best AI marketing tools available for a number of digital marketing activities.

The Power of Storytelling in B2B Sales and Marketing, with Dirk Beveridge  By Shannon Gayton
Storytelling connects with people on a deeper level: It moves them to act. But don’t take our word for it. See what renowned speaker and champion for the distribution industry, Dirk Storytelling also connects with people on a deeper level: It moves them to act. But don’t take our word for it. See what renowned speaker and champion for the distribution industry, Dirk Beveridge, has to say about the power of storytelling.

Mastering B2B Marketing Strategies In 2024; Steps, Success Stories, Facts By JanBask Digital Design
Often, B2B marketing campaigns miss the mark, failing to reach the right audience, which means fewer leads and conversions. So, what is a B2B marketing strategy? What are the most effective strategies and steps to create the best B2B marketing plan in 2024? If you’re seeking answers, this blog is for you, complete with incredible B2B marketing strategy examples.