B2B Reads: B2B Social Proof, Inbound vs Outbound (or both?), How to SUSTAIN growth and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

SaaS Marketing Periodic Table: Insights that guide exceptional marketing performance By Dustin Zaloom & Pax Kaplan-Sherman 
This resource is designed to highlight the marketing metrics that are critical to driving growth. The benchmarks are not meant to be targets, but instead a starting point for discussion. All companies are unique and should seek to improve performance regardless of where they measure against benchmarks.

Understanding buyer intent for B2B sales & marketing (+ Real-World Examples) By UserGems
These data points are a gold mine — allowing B2B marketing teams to tailor their approach for each lead, nurturing them more efficiently and creating a smoother buyer experience resulting in higher conversion rates and a sales team that celebrates wins, not wasted effort.

Inbound vs outbound marketing: why B2B sales needs both By James Kenny
Learn about  the different aspects of inbound and outbound marketing and why two might be better than one.

How B2B Social Proof Can Boost Credibility and Sales by Jessica True
In B2B sales social proof can be a powerful tool. To make the best decisions we rely on the advice of experts, peers, colleagues, and online reviewers. B2B social proof is the key to grabbing their attention. Here’s how you can use it to grow your brand

Why B2B Marketing Is Vital for Sustained Business Success By  Andy at Orah
Achieving business success is one thing; sustaining that success is another. This article explores the significance of B2B marketing in maintaining business success.

Want to brainstorm? Get in touch.