B2B Reads: 2025 Best Sales Methodologies, Fixing Team Dysfunction, 10 Top Prospecting Techniques and More

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

The Best B2B Sales Methodologies for 2025 (and How to Optimize Sales Performance) By Dean Ara
Even in boom times when revenue was flowing freely, keeping sales alive and thriving has always been critical to growth and success. Dig a little deeper with this post into how sales enablement can support the most popular B2B sales methodologies as we look to 2025.

How to Fix B2B Marketing and Sales Team Dysfunction By Colin Nekritz
While there often are differences in marketing and sales workflows, ultimately, there are overlaps in what the teams desire and how to work together, creating alignment for strategic success.  This post will dive in exploring some issues first, starting with data.

B2B Marketing Needs More Conversation, Less Sales Pitch By RESLV
Spotted: A New Trend in B2B Marketing — B2B buyers are more skeptical than ever. Traditional sales tactics no longer resonate—they’re often met with eye rolls and skepticism. Instead, buyers are seeking authentic connections and meaningful conversations. So, what’s the secret for brands looking to cut through the noise?

Building The Elements Of Your B2B Marketing Plan By Craig Moore
Annual marketing planning is tricky on a number of fronts, and in this post, Craig shares how specific information is incorporated by the marketing planning process and transformed into the elements of a marketing plan.

B2B Prospecting: Boost Your Sales With 10 Top Techniques By Dipak VaderaIn
In this article, Dipak will discuss exactly what B2B sales prospecting is, why using the right techniques is so important, and which B2B prospecting techniques will give you the greatest chance of success.

Want to brainstorm? Get in touch.