B2B Reads: 25 Ways to Increase Sales, 17 Emerging Trends to Watch for in 2025 and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Where, Why and How. The latest trends in key areas of focus for B2B sales and marketing professionals By Paul Nolan
The aim in this report on trends for B2B sales and marketing professionals is not so much to predict what we’ll encounter in 2025, but rather to provide thought-starters on aspects of B2B sales and marketing that will be front and center.

25 Ways to Increase B2B Sales by Combining Marketing and Incentives  By Savannah Bobo
Channel marketing and incentive programs aren’t just complementary—at peak effectiveness, they’re interdependent. Separately, they can achieve decent results, but when combined strategically, they can a powerhouse that drives revenue, engagement, and loyalty among your channel partners.

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready By Keith Turco
To get ahead and help guarantee success in 2025 and beyond, marketers must connect with buying committee members earlier in the sales cycle and work collaboratively across teams like sales, content, paid media and email to ensure a truly cohesive experience for every key account at every touchpoint. But which techniques and strategies will help guarantee this experience? Let’s look at what marketers are currently doing, and the biggest areas for growth and success in 2025.

It’s Time for B2B Marketing to Understand its GTM Role By Mark Stouse
2025 will be tough, but it’s time to be able to answer the C-suite’s questions about the role marketing plays in the GTM eco-system. The facts are that very few C-suites understand why they spend so much money on marketing; and a lot of them are also rethinking how much their sales team costs them in the AI era.

17 Emerging B2B Marketing Trends To Watch For In 2025 By Forbes Expert Panel®
Forbes Communications Council members share emerging trends they expect to see in 2025. They also discuss actionable ways companies can embrace these trends to keep up and stay relevant.

Want to brainstorm? Get in touch.