B2B Reads: 5 Ways to Get Personal in your Digital Marketing, AI Use Cases for ICPs, 2024 Blogging Stats and More!)

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Almost Timely News: ️ AI Use Cases for Ideal Customer Profiles By Christopher S. Penn
Do you have a tendency to treat ideal customer profiles as just another document on the pile? In reality they’re the basis for some of the most powerful generative AI work you can accomplish. You know who your customer is, or who you want your customer to be. Now bind that knowledge to as many aspects of your operations as possible, and you’ll turn shelfware into real revenue.

Vimeo Names New CMO as It Focuses on Business Video By Katie Deighton
The company that once competed with YouTube wants to become the trusted host for companies’ internal videos ahead of an AI-generated content boom. Read all about it.

“The Silo Syndrome” – New Cartoon and LinkedIn Post By Tom Fishburne
(Funny cartoon inside) Our customers don’t care about our org charts. They don’t care which department is responsible for what. When they interact with different parts of a business, all they see is one brand. That means that every functional part of a company has a marketing role to play, whether they think about it that way or not.

2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers By Orbit Media
Welcome to the 11th Edition of the Annual Blogger Survey. This is a big, ungated research piece filled with trends, charts and inputs from experts. Orbit Media keeps updating this same URL because “digital ink is never dry.” They answer a lot of content marketing questions.

The 15 Best Sales And Marketing Podcasts You Should Follow By Oliver Bugarin
Boost your business by tuning into the top sales and marketing podcasts. Learn proven strategies, actionable tips, and growth hacks from industry leaders and experts.

Marketing to Humans: The 5 Ways to Get Personal in your Digital Marketing By Andy Crestodina
B2B or B2C, enterprise or SMB, local or global, there’s one thing we all have in common… Our target audience is human. And as humans, our audiences have a few natural biases and built-in pre-dispositions. One of the big ones is that we need to feel connected to each other. We relate to each other. We are social animals. This post is a list of research and techniques that any company can be more personal in their marketing.

Want to brainstorm? Get in touch.