B2B Reads: From Chaos to Coherence, 4 Pro ABM Tips, Appealing to Digital Natives and more!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Appeal To Digital Natives With New B2B Marketing Strategies By Dee Blohm
Millennials are the first generation of digital natives to dominate the B2B buying process, but they’re quickly being joined by younger generations of professionals who are even more adept with digital channels.  Here’s what you need to know.

B2B Sales: Mastering the Art of Navigating a Complex Sales Landscape By GGI Insights |
Delve into the fundamental principles of B2B selling, crafting effective sales techniques, and the crucial role that research plays in B2B. By gaining a deep understanding of these key aspects, you will be equipped to navigate this complex landscape and achieve success in your B2B sales endeavors.

How Sales and Marketing Can Align to Streamline the B2B Customer Journey  By erfolk.com
By mapping your buyers’ journey, agencies identify weak points, opportunities, and processes that need optimization – recommending strategies to improve every stage of the process.

Mastering Account-Based Marketing: 4 Pro Tips for Modern B2B Marketers By Digitalzone
To truly master ABM you need to embrace four fundamental principles that will set you on the path to success and keep you ahead of the curve.

Transform Your Marketing from Chaos to Coherence By Jacob Bear
Coordinate Your Team’s Efforts With a B2B Marketing Strategy Framework. By embracing new developments that many businesses will try to avoid, you’ll differentiate and improve your position in your industry.

4 Tips for Building a B2B Sales Funnel with Email Marketing By EV
There are many ways to engage B2B leads, but email remains a powerhouse. Here’s why, plus our tips for using it to build a B2B sales funnel that takes potential customers in the right direction.