Business Cartography: Process Mapping for Marketing

Summary

What are the best ways to map a process? How can you avoid the pitfalls of crappy processes? Tom Swanson breaks down how we approach process mapping, shares a few templates, and gives a process for mapping processes.

Recorded by Tom Swanson, Engagement Manager at Heinz Marketing

What are the best ways to map a process? How can you avoid the pitfalls of crappy processes? Tom Swanson breaks down how we approach process mapping, shares a few templates, and gives a process for mapping processes.