B2B Reads: Baseball lessons for leadership, accountability, B2B AI uses and more

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

How Do We Hold Ourselves and Others Accountable By Kevin McCarthy
Self-accountability is one thing– Holding others accountable is something else! If we are holding ourselves accountable it means that we are taking responsibility for our actions and behaviors without blaming others. Beyond that, we are keeping promises, fulfilling obligations, tasks, and goals without excuses. It also means that if there is a challenge–we find a solution, and not try to blame someone else.  Red on to learn 5 Tactics to hold the people around us accountable.

Customers are partners. Believe otherwise at your peril By Larry Robertsonn
The way you treat your customers comes back in like form, loyal or indifferent, and a short-term gain isn’t likely to yield long-term advantage. It’s your call …

Three Ways Generative AI Will Change B2B Marketing By Christopher S. Penn
Generative AI tools have captivated the imagination of millions, but what do they have to offer the B2B marketer? How will we be applying them in our work? Christopher shares 3 ways.

B2B Sellers Should Include Financial Data In Emails, Not Sound Robotic: Study By Ray Schultz
B2B buyers are far from pleased with the emails being sent to them by sellers, according to a study by Databook.  Sellers might try providing more financial data and increasing their own knowledge, but not many are.

‘Visual commerce’ — a sharp new focus on B2B By Kathleen Lewarchick
Introduced by the gaming world, visual commerce technology is making its mark in B2B digital commerce. When online buyers can visualize how a product works in their environment, it smooths the path to purchase.

The B2B buyer journey is not fit for purpose, here’s how to fix it By Antonia Wade
The B2B “funnel” is redundant. New thinking that accommodates nuances in buyer behavior is required if B2B marketers are to drive growth for their organizations. Learn how to transform marketing into the owner of buyer insights and a genuine lever for commercial growth.

Baseball’s Pitch Clock Lessons For Corporate Leadership By Michael Peregrine
MLB’s new rule changes have been implemented provides practical corporate leadership lessons on how best to enact meaningful change in an environment traditionally resistant to change.